Welcome to Said City Podcast, the podcast for the world's largest exhibition for blind and visually impaired assistive technology recording of the exhibitor presentation 01012 from Wednesday, May 21st at 10:00 AM. The power of AI to make the world more assessible. Speaker Andy Bailey, Exhibitor Be My Eyes. Well, good morning, everybody. So there is an estimated 350 million people in the world who are blind or have low, um, low vision or or significant site lost. This corresponds to about 3 to 5% of the global population and this number is expected to grow over the coming decades as the population ages. Now a challenge for people that are blind or have low vision is that the world itself has been developed around them without necessarily with them in mind and many services that cited people back to granted. For example, from finding their way around product support, rely on certain visual cues. Take, for example, how you might trouble shoe to broken dishwasher or read the expiry date on your milk if you couldn't see. The implifation is that blind and low vision people around the world have often been excluded, however. As many of my blind and low vision colleagues and friends testify, if you do happen to be blind, then there probably hasn't been a better time to be so given the technology advances, including AI and some wearables that I'll be talking about later, which are really changing the way blind and low vision people are interacting with the world. I hope by the end, I'll be able to show you how we at BMI eyes are rapidly improving lives for the blind and low vision community and also how you could potentially help further. So my name's Andy Bailey. I'm the Chief Marketing Officer here at BMI eyes and I'd like to start by telling you a story today about how a man who once had a simple idea is now changing the world. How technology and AI and the power of human connections and kindness can be used but a greater good. That man was a gentleman called Hans York and Weiberg, a Danish furniture craftsman who lived on an island in Denmark. And in his 20s, he was diagnosed with something called Retinitis Pigmentosa. An eye disease that breaks down the cells in the retina slowly over time. It often starts with decreasing peripheral vision and you start experiencing tunnel vision that slowly gets narrower and narrower until you can't see it all. Ten years ago, Hans needed help finding his keys in his house. He had a new smartphone at the time and called his daughter using FaceTime on it. And she was able to help him by having him walk around the house, pointing the camera around certain rooms. And Hans realized the potential of this at the time and he tested it out by blind folding himself as he wasn't completely blind at that time. And he asked his daughter to help him performed different tasks such as navigating around the house and helping him find the front door. When his daughter was able to help him place his hand on the front door handle, he realized at that point, this was potentially groundbreaking, but he also understood the constraints. He didn't want a bother, his daughter, every single time he needed help, and he also knew that actually many blind and low vision people in the world may not actually have someone to cool. But being a a natural entrepreneur, he asked himself the question, what if I can crowdsource volunteers to help out? So he entered a startup competition in Denmark, managed to secure a bit of funding and together with a few developers, they built the first version of Be My Eyes, which was launched in the Apple Store in 2015. But just within a week or two. Tens of thousands of blind users and volunteers had downloaded the app, hands estumbled upon something revolutionary that would frankly it would change the lives of many people around the world. Fast forward to today, 10 years on and be my Be my eyes now has over 825,000 users, blind and low vision users. Up in more than 180 countries around the world and speaking 150 or more languages. Every month we get an additional 16,000 people who uplying door have low vision download the app, which means that actually wear on track now to reach just over a million users early next year. The app itself is free to use and will remain free to use forever. As hands, and in fact, the rest of the team here at Beam My Eyes is addment about not adding more barriers to the blind and low vision people around the world. We also have an incredible 8.5 million volunteers in almost every country in the world ready to help, which means actually that we at Beam My Eyes have the second largest volunteer community on the planet second only after the Red Cross. All of this has been achieved with little marketing, just worth at word of mouth, and I believe this is a testament to a couple of things actually, but first of all the power of the app itself, it really provides help to people who are blind or have low vision at the moment, and it also. Captures the power of human kindness that so many people are willing to give a just a little bit of their time during the day to help someone else out that they don't even know. So how does it all work?Well, the app itself is super simple. Once you've downloaded it, you'll be able to connect to one of those volunteers with just one click by pressing the screen's big blue button. Be my eyes automatically initiates a search that will reach out to up to 20 volunteers at the same time. And the first one that answers will get a one way video two way audio call initiated. The volunteer will see through the camera lens of the the end user's phone and literally become the eyes of that user and be able to help with whatever the issue is. Now use cases are as varied as the number of people in the world frankly, but it includes things like picking the right color jumper in the morning or identifying the settings on a washing machine or reading a menu and yes, even finding your keys. But on average, a call lasts probably 2, 3 or 4 minutes and is completely anonymous. So then a couple years ago, we took another leap actually. We recognized the upcoming power of AI and how it could potentially further help the community provide even more independence. Many people are sometimes a bit reluctant to speak to a life human being for one reason or another. Perhaps it's because they don't want to bother other people with a simple question maybe or sometimes it's because the question itself they feel might be a bit sensitive or even feel a bit embarrassing. So we partnered up with Open AI actually to explore how we could use their actually at the time nasant image to text models to provide a completely new experience to the blind community. And with a a massive army of our blind own blind users, we tested and tested and fine tuned that experience and we launched what is today called B my AI in 2023. And it's just as simple to use as the Call of Volunteer function. You navigate to the B my AI tab on the app, which opens up the camera once again. And with one click, you can take a photo. And get it described back to you in a stonishing detail. Now today, our users are making more than 100,000 of those types of requests a day and it keeps growing. And what's really interesting about always is at the same time, the number of volunteer calls have been going up as well. And what we can notice is that there are certain situations where. The user would prefer an AI description without any human intervention, and then there are situations when they would rather talk to another human. But what I love about this solution is it really showcases how AI can be used for the good. There's been lots of horror stories about how AI can upend and be terrible for the world, but this is a real life application of AI that has the potential. To make life better for literally hundreds of millions of people. If you haven't tried this out yet and you'd like to experience it, do come along if you're at site city this year. Come along to our booth here. We're on the second floor at booth number 36. So then there's another challenge actually for blind and low vision people. Um, it's it's. What, you know, some might have a cane in one hand or a guide dog in another. And now we're asking them, you know, would be my eyes to have a phone in their third hand. This is obviously a problem. It means that both of your hands are busy, which reduces your ability to interact with the world and and even complete simple task if it requires a fourth hand like opening a door, so. It also can make people a little bit more vulnerable when out on the street. And sadly, we've heard of cases of of phones, smartphones, being snatched from blind people, which is truly awful when they're out and about. So for a long time, one of the dreams we've had is to have a wearable device that does the same as your phone, but without having to use your hands. Over the years, there've been many attempts to create wearable devices, but most of them have suffered with several issues. Either the design makes you a look like a a bit of a cyborg, which means you stand out even more when moving around. All the price pointers frankly been at a level which makes it completely unaffordable for most people, but meters collaboration with Ray ban changed all that. And has resulted in a life changing technology for many that's already having a dramatic impact in the blind and low vision community at a price point that's very affordable. Now B My Eyes started working with Meta just over a year ago. And at the end of last year, B My Eyes was the first accessibility app, directly integrated with the Ray Ban Meta smart glasses. So now with a simple voice command of Hey matter, cool of volunteer with be my eyes, a user can connect to a volunteer who will be able to see what you're seeing through the glasses camera. You can also ask the built in AI agents to describe your surroundings or read a piece of text that's in front of you all without using your hands. Now just for a moment, think. Of real life applications of this, if you have both hands free, you'll gain even more independence. It makes it easier to move about, explore things and so on. But it can also open up things like new job opportunities that require the use of two hands. And we believe technologies like matter and be my eyes can really drive a change in the levels of employment of blind people. And then if you're aware of this, but the unemployment rate across Europe for blind and low vision people is a staggering 70%. 70%. That's frankly that's unacceptable. But we believe technology like BMI eyes and methas ray bands can change this. Why I'd like to do is show you a short video now of somebody actually using the ray band metaglasses. I've a very strong sense of identity in my blindness. What are the misconceptions of people have about blind people is that?We don't care about we look. Or the way we present ourselves to the world, the ray bad meta glasses allows me to still acfashionable and be able to do the task that I need in as a blind person. Hey meta, call a volunteer would be my eyes. Calling a volunteer. Hey there, how can it help?Hi, I just got any record player and I wanted to see you can help me figured out which of these buttons turns it on. Absolutely. I think it's the one on the bottom. Try that. This one here. Yeah, that's sad. Perfect. Thank you. Being able to connect with a human do the Be My Eyes call feature makes a world of difference. How can I help?Hi. Hi, I'm going to a salsa night later today. I'm able to ask follow-up questions and get more detailed information. Trying that one about it. The benefits to using the my eyes to the glasses is being able to be handsfree. As somebody that uses a cane, I've loved being independent, that makes a huge difference. Hi, I was wonder if you could just give me a spot track to see if I missed anything. Yes, I'm taken a look. You look amazing. It looks perfect. Oh, thank you so much. I'm already like a very active, extraverted person and I feel like the glasses help me be able to be that even more. I think the Ray bad metad glasses will make a huge difference in people being able to use the tools that they need to live the lize that they want to with. So to summarize, be my eyes now has over eight, 800,000 fact, 825,000 people around the world using our technology, whether it's calling one of our over eight million volunteers or chatting to one of our AI agents to describe and interpret what's in front of their phone camera and over 100,000 volunteer calls a month and now. Over three and a half million AI chat sessions a month, all in different languages. But importantly, we provide all of this for free, totally free for the blind user. But how do we manage to do that? Well, we can do that because we have what what we call a a smart business model, where we sell our technology, where we actually sell our technology to businesses and government organizations. Who want or need to provide much more accessible services to their customers or their citizens. So selling our technology to those organizations has a a three-fold effect. First of all, of course, it brings us money into the organization. So we can continue to provide our end user services for free, but it also extends the reach of. Of impact, if you're like of our sort of technology to even more blind and low vision people. And importantly, it also elevates the importance of accessibility way up the borderum agenda, which is a win-win for everyone. So what is it that we provide these organizations in terms of selling to them?Well, it fits into two categories. Really, first of those is in the area that we call customer accessibility management. And we intend to be the foremost provider of technologies in that market. But what do we mean by customer accessibility management or CAM? Well, it's everything that can provide greater accessibility to an organization's products or services on behalf of their customers. So it might be an accessible customer support or help desk. It might be accessible services or product use advice. Or it might be recipe suggestions all delivered in an accessible manner. As an example, just think for a moment, how important site might be when you contact a customer service representative to defuck to because you've got something wrong with your product. How would you describe the problem or issue if you can't see it?You know, with your Wi-Fi router, for example, or your washing machine is not working. How would you be able to describe that to that service representative without being able to see it?This is the reality for many blind and low vision customers. So imagine the power if the customer service representative could see your product in real time and diagnose what the problem was straight away. So that's what we do. First one out of the box when we started selling this technology was Microsoft back in 2017. At that time before they used outside of technology, it took them typically 20 minutes to resolve an issue from one of their blind and low vision customers. When we introduced our one way video customer support platform, the resolution time harved down 10 minutes. And of course, the customer satisfaction scores shot up as well. A little bit more than a year ago, we then introduced BMY AI as the first step in any service call with the option to escalate to a live agent at any point. Now, now we're realizing up to 80% of cases can be resolved just by BMY AI without any human intervention at all and the resolution times dropped even further down to five minutes. So that means that the the the those resolution times have gone from 20 minutes to 5 minutes for 75% reduction in cool handle times and the customer satisfaction scores similarly have skyrocketed. Now what this means is that blind and low vision customers are getting a better service, of course, but also Microsoft are reducing costs. And a corps, B my eyes gets paid for it, so we can continue delivering that free salute solution to the blind and low vision uses everywhere. This is truly a win-win solution for everyone. I'd like to show you another video now. This time it's Hilton Hotels who also use B my eyes to engage with their blind and low vision guests. This video contains audio descriptions for audiences who are blind or have low vision. At a city park, a man push us his daughter on a swing, then walks down a sidewalk using a white came. There's a lot of aspects of blindness that will impact travel. It's a contact sport. My name is Peter Tucic. I'm a Chicago native, a father, a frequent traveller, and I am totally blind. Peter sits in his living room, reading with his daughter on their couch, then he folds close and packs them meatly into a suit case. Prior to the pandemic, I was doing about 42 weeks a year on the road. Certainly it's a weekly sort of event for me to leave the house and go on a multi-day trip. He carries a suit case out the front door and his family waves goodbye. Oh, you want kiss. Blindness impacts my confidence level as I think is first and foremost. Right away, there's this intimidation factor of any new place. Yes, I have the ability to problem solve. I have done it successfully for many years, but that doesn't mean that I don't have reservations about travel. It's it's scary. Outside the witt, a Hilton Hotel in Dantan, Chicago. Peter speaks on his phone. So I'm looking to to find the entrance and I'm trying to see if. You could help me navigate to it. True independence is not being afraid to ask for assistance when and where assistance is needed. And I find myself doing a lot of that on the road. He enters the hotels revolving door. The Beamy Eyes app links a large network of cited volunteers with blind originally in parent people who need assistance. Peter uses Beamy Eyes for a one way video call with a Hilton Customer Care Agent to locate the front desk. Once I'm in that building, immediately being able to identify where that front ask is saves me both loads of time. Be my eyes is able to provide me with the ability to locate that front ask. Thank you for being a diamond member, your loyalty means everything to us. OK, the partnership is. A phenomenal agreement that allows for any Beam I eyes app user to be able to call a dedicated Hilton Representative with assistance while at a Hilton property. In a hotel howway, Peter Aynes' phone's camera at a signed displaying room numbers. He enters his room with a digital key, then opens Beam I eyes. My first course of action is to locate two things. Hello, it's Genever Hilton. How can I help you?You are standing right in front. Good stuff. Where is the closet?And where is the desk?And again, a desk or a bed, those things are easily found by almost any blind person. However, I have been in rooms where I found a desk, but I cannot for the life of me find the outlets. Town here. I'm able to bring up somebody who's familiar with Hilton. It is so nice to have a dedicated support line to be able to have an agent assist me. In the bathroom, I did find some mounted shampoo and conditioner, but I'm not sure which is which. What I love for right is going to be your body wash. Peter finds the room's outlips, uses the coffee machine and identifies the bathroom's amenities. He locates towels under the sink, then adjusts the thermostat and Hanks his jacket in the closet. Over the years, I've found myself in scenarios where I really want to adjust the temperature in the room. In my mind, it's. Just not worth it and ideal with it. It's fine. But I don't want to inconvenience the person at the front desk to help me go and find the gym or to help me use the mending machine. And so sometimes all just stay hungry, stay unfit. You have this dedicated channelness resource to not feel that way. Are these brown shoes? Thanks, Gina. At the Witt's Rooftop Bar, he uses the be my eyes AI technology to order from the cocktail menu. Then a Hilton team member brings his drink. Hilton has taken the time not only to understand the needs of people staying at their propries with disabilities, but also that they want and they're embracing the participation of those people in their business. In the hotel lobby, Peter holds his phone to his ear and smiles as he talks to a Hilton agent. Hilton for this day. So that's a great example of a a big brandlight Hilton really reconnecting with their customers through customer accessibility management. So I mentioned that there were two things that we generally sell to to our to our customers. The first is that customer accessibility management. The second is what we call workplace accessibility management. As I mentioned earlier, there's around 70% of blind and low vision people who are currently unemployed across Europe. It's simply unacceptable in our opinion and we wanted to do something about it. And it's the reason that we started to develop what we call to be my eyes workplace. It's an accessibility layer that sits on your computer desktop and it works with other applications on your desktop helping you navigate them perhaps. Interpret files such as PDFs or perhaps call a trusted employee for some more specific assistance and allwhile giving the sort of enterprise grade security and controls that any IT system within an enterprise needs to be able to do. This is a brand new product from BMI eyes. It hasn't actually even been launched yet. But what we'd love to do if you are here at Site City is to give you a sneak peak of an early version of the product that will be launched later on this year. But yeah, come to our booth and you can have a sneak peak of our of this brand new technology. So to sum up, be my eyes is a company on a bit of a mission frankly. To provide advanced technology to the world's population of blind and low vision people that really breaks down the accessibility barriers, whether they're at home, they're at work or at play. And we want to do so by using the most advanced technology, but also by tapping into the power of human connection. Thank you. OK, so um. I mentioned a few times. We're here at Site City this year on level 236, come to our booth. You'll also have the opportunity to win a pair of raybound meta smart glasses. If you come to our booth and fill in the simple form that that we have there, but I'm going to move now to the second phase of this presentation, which isn't a presentation at all actually. I'm actually going to stop sharing my slides and hopefully. Uh, with a little bit of jiggery pokery, changed to. OK, fully. Hey, video. Let's see if this works. Where we are going to have a little bit of a fireside chat. With Hans Joggen Weiberg, our founder, and Yesper Cannotle, our, oh, Connotle, our chief commerce commercial officers. Sorry about that. Yesper, I'm terrible at that. I'm hoping you guys can see for some reason I can't see on my screen, but I'm hoping that you can see both, uh, Yesper and Hans, uh, on the, um. Uh, maybe if I stop sharing one particular multiple pronent, no, I hopefully you can see anyway. If you can't, you'll certainly be able to hear them, but you'll need to sleep up, guys. So I'd like to introduce you to to these two people, our founder, Hans Jürgen Weiburg, and a Chief Commercial Officer, Yesper Mittle. Um, I'm gonna turn to you first Hans. We've heard a little bit about how be my eyes started when you were a furniture maker, but I imagine things are a bit busy now with be my eyes. Do you just still have time to make the onfit of furniture?Actually, I do. And what I do is I worked together with my wife in her business and this morning seek called me and that's I have two new cheers that I need to get back to do, and though and it's a perfect combination because what I do in the be my eyes. I am answering tickets or email from our volunteers and our users which I am super, super excited about. But the combination of answering emails and then do some furniture is absolutely perfect, but I I have have to cut down on the furniture quite a bit. So you you're still connected with. The The company by the sounds of it you're still very much involved out and and in a very real sense you're at the cold face understanding what issues blind and low vision people are using the product for hence they're connecting you know support did you say support tickets and does that that and also people sent in ideas to how to improve be my eyes and then I bring that to our development. Team in Copenhagen and we have some wonderful conversations about. So that's it's totally amazing to be in in my place, absolutely. I would imagine when you started BMIR is. Did you did you ever imagine how big it would become?Well. Yes and know coming from Denmark with 6 million people and then as you mentioned now we have more than 8 million volunteers signed up. It's kind of mind blowing. But coming from a small country, you know that you have to be global from day one because it doesn't make any sense to make anything for the blind people in Denmark if you make an app. Because there is simply two few people there. So we had to think globally from the beginning. And of course, it is really strained to have that many volunteers and also more than 800,000 blind and location people signed up all over the world. But that's what we hope for. But hope is one thing to see it is quite different and it is kind of. Yeah, and though but it's great that even in those are early days when you first started, you had that global perspective and global vision to make this something big. Awesome. Yeah, yeah but we we simply had to. Yeah, yeah. Turning to you, Jasper, you're the Chief Commercial Officer. What What does that?What does that mean?What does that involve and and when did you join the BMYI's team?Well, what it means is I'm basically responsible for all I go to market activities, whether it's partnering with you know different organizations, like blindness organizations or working with corporate partners like Hilton, Microsoft, et cetera. And I'm also responsible on working with our different sales team across the globe. We mainly focusing on the US and Europe at the moment. And I joined Haunts and the team about a little bit more than a year ago right now. And coming from almost 20 year in global ed tech and it's been a fantastic journey and working with Hawns and the the team that are so entrepreneurial and doing something such a great thing for humanity, but also being at the forefront of AI, it's just amazing. Yeah. So So what sort of companies do you talk to you know on a daily basis?What sort of companies are are you selling to and what sort of industries are in a most interested in this?But you order to presented a few like we were talking to and we're working with Hilton and Microsoft. But our first product was really about how can we provide better customer support for the blind and low vision users?So that means every company that has a large customer base. You heard some stats before that 3 to 5% of the population are lined or have low vision that they require additional support. So any consumer business that sells to customers. So for example, could be retail, hospitality, travel, consumer electronics, teleco, anyone of those. But right now, we're also working on as you mentioned the workplace product, which means that in a company that are employing people with that are blind or have low vision becomes an interesting company for us. And so and what are the buying factors?Why do these companies buy from be my eyes?What sort of problems are they trying to solve?I mean, the problems are. Very variant, right?So for, I mean, one my favorite examples is, you know, if your blind, your internet goes down, have you ever called customer support?What is the first thing they're gonna ask you?What lights are all?What light or it?That's not very accessible, right?So that's a very typical example that instead of having to send an engineer out to fix that problem. If you can just put the eyes of the customer service representative on that problem, it can be solved immediately. You don't have to way 24 to 48 hours for someone to come out and fix it, right?Or you're trying to you know you're in a hotel room and you're trying to fix the thermostat, which often are not super accessible. You know those simple things that just extra paradise can solve in just a few seconds. is really where we, you know where we add value. And if you think about it from the brand's perspective, this makes them stand out, you know, you know, and brands that are really catering to, you know, the the different minorities and communities like the low blind and low vision community, they create that loyalty. And also when you when you do something good for a blind person, that blind person has family. So the the brands are also kind of marketing which we've to the whole it's amplified further than just a blind person it's becomes a much bigger thing for the the brand is a whole. Yeah, I think we we already see that we for example with Hilton that they started to get more bookings from the blind allowation community and their friends and family since they announced this partnership with us. Yeah. So there's in a real, you know, business benefit. It's not just about doing good and doing the right things is also adds business bad of the company. So there's lots of positive reasons to do it. Not least it as you say it seems to impact the brand for up in a positive way. Are there any?So that's a carrots if you like. Are there any sticks out there in Europe, for example, I think it's next month that it thoughts to become law across the EU, the European Accessibility Act?Is there regulation that requires companies to do this?Well, as you know, the European Activisability Act that's coming into force end of this end of during actually requires every company that provides digital services and products. To provide accessibility support and to make them fully accessible. That also includes things like post sales to support. So things like you know being able to troubleshoot your device after you so you you bought it is part of that. So yes, you know the European Accessibility Act is actually driving. Right this forward and it's going to, I mean it's going to help because companies right now have been investing a lot in making of the web sites more accessible and that's great, but it doesn't end there. You know, you have to follow the full lifecycle of that of your customer. Yeah, make sense. OK, so Hans, back to you. We've talked a little bit about AI and and B my eyes was very much and early adopter of AI technology and I think it's seen as still seen as a leader in it. What What's next for AI do you think?What's next for AI and accessibility? Well, the thing that everybody is talking about is having a live description of the video and I think that will come. It seem to be not super easy to do in a way that we can also pay for. So what I'm focused that I'm right now is. Voice introaction because we have seen that a number of people download the be my eyes up, but but they don't really use it. And And I think we all know someone who is like says 75 years all and maybe have low vision not super into technology. And we believe that we can make be my eyes more accessible. Even though we believe it's pretty easy to use, but it you did you do need to interact with your phone. But if we can make it voice driven, we believe we can open up be my eyes to a number of people who are not a textavi or maybe totally new to to smartphones and so on. So and I'm very excited about. How we can help that group of people who really need be my eyes because a lot of those people live alone and and and really need a pairwise once in a while but and and if we can make the technology even more accessible, that's what drives me in in these days. So yeah, so extending it to even more people that may not be. You know, as as naturally comfortable with technology, exactly. On that subject, actually. I noticed your your wearing a pair of raybound methoglasses now. And I noticed just in the last few days that matter have opened up access to the raybound methoglasses in India, which we all know is one of the the countries with sadly the most blind and low vision people in the world. I guess that kind of along the same lines as as spot you are talking about extending that technology out to people that don't necessarily have a natural access to it, but it mean, it seems to be seems to be happening in places like India now. Yeah, and and the the thing that I really like is I know that $300 is also a lot of money, but it is significantly cheaper than other solutions that we have seen and the. Amazing part is that these classes are not at all made for blind people. They are made for smart young people who want to do short videos that they can post on them. But you would think that we're made for blind people because you can say look and describe and then the glasses take a picture and and you get a description. And so. By having it a somewhat affordable price point, we can support a lot of people that that we couldn't before. So I'm very excited about that. Awesome. So sounds like a still a way to go, but sounds like a very exciting future. Yes, for back to you. Can you give us a couple of examples of how businesses?I mean, we've saw some during my presentation, but how some other businesses are using B my eyes, for example, other blindness organizations maybe not just commercial organizations, but blindness organizations or governments and and so absolutely. So yeah, you saw a few examples from from Hilton and you're talked a little bit about Microsoft. We also started working with a lot of blindness organizations. So for example, we work with a national blindness organization in Hungary. We working with the guidedogs in in Lyon, France and to provide different support services for their members. So these are more localized solutions and they providing that support through the Beam My Eyes app to their members in their local language with people and support post off that are. Are are trained, but also understand the local language and the local environment. So that's something we doing there. So that's that's super exciting. The other thing is we've gone talking to quite a few governments at the moment and and appointed out something before that done employment rate in Europe is is 70%, 70% right. We did some calculations back in the UK where where I live. And if we were to able to change that unemployment rate from 70 down to 68%, just a 2% difference, it would have a half a billion pound impact on the UK economy. Let's just moving it two percentage points and if I think about that. Now if we'll extrapolate that all over Europe, we're talking billions and billions of pounds of Europe, of course. Sorry, we we are in Europe into the Eurozone and and and that's where that's so exciting what we do right now with this workplace products because it really is about how can we provide tools that makes it easier for companies to employ more blind and ovision people. And they want to work. There's a lot of people looking for work, but a lot of the workplaces are not super accessible. And a lot of the softwares today that companies are using our old legacy software that might not be that easy to navigate. So this is an amazing opportunity. And yeah, we looking forward to see where we can take this. So let's just finish off with a couple of final thoughts back to you hands. So it's it's be my eyes's 10th birthday this year. I believe it was launched in 2015. So we've had 10 years already. If you were to look forward into the next 10 years, how would you see be my eyes in the next 10 years? Well, that's an easy questions. Well, in 3033 we will be long sensorous. No, I have no idea and and but but it is it's absolutely amazing to be part of this. You also said that if you are going to be blind of these years, maybe the right time to do it. And I I strongly believe that AI will help as I mentioned before, if we can just talk to our devices, not only the smartphone, but if we can talk to our computers, it will be a lot easier for a lot more people, elderly people mainly, yeah, to interact with with with technology and be part of the the communication and so on. And And be my eyes will absolutely play a role in that. We have just launched a shopping solution in the US and and Australia and Canada, I believe UK as this and and and so if if we can bring more. Blindness tailored solution into the Be My Eyes platform and make Be My Eyes kind of a one stop shop where you where you can do a lot of things. That's what I hope for and and I would really want to partner with a lot of blindness organizations all over the world. My dream is that we can have a platform where. We as blind people can teach each other, uh, the tricks you need, um, because in in Denmark and Germany and and UK, we have ONM, trainers and and mobility instructors and what not. But in a lot of countries, you don't have that. But we have a lot of blind people who know the tricks and who can teach other blind people those things. So I hope we can turn be my eyes went in the next ten years. Into a platform where you can get education from other blind people. That's kind of what I doing about, but it's going to be super exciting. That sounds, as you say, super exciting. A one stop shot platform for accessibility that just sounds mind blowing. I know look forward to being part of that journey over the next 10 years. And then finally to you yes, birth some final words, if I were a business looking to take accessibility a bit more seriously than my business has up until today. Where should I start and and can be my eyes help me? Absolutely. So the the most important thing is to get started on the journey. You're not going to solve every problem from day one. And the you know looking at where some easy wins are, for example, what we're doing with our customer visual customer support solution, it's a low. So it doesn't require a lot of integration. It doesn't require a lot of build on your side. It's something easy that something that's easy to implement and get started quickly. So that's one way of showing your intent and showing that you're working on. Provying better access for your blind and low vision community. So absolutely we can help there. But I think the most important thing is get started. Yeah, no makes sense. Listen, Hans, Yesper, thank you so much for your time. It's been awesome talking to you, some very what's the word I'm looking for sort of. Empowering vision from you hands in particular. I will just say please don't stop coming up with ideas that change the the world. Just keep doing that hands that. That's gonna my nature. Thank you, both. Thank you. Thank you. Thank you very much for attending. If you have any further questions about the company, please contact Beamer eyes directly. You can reach the company by email at info@beamer eyes.com. Head over to www.sidecity.net for everything you need to know about the exhibition and what's coming up. You can find us on Facebook, Instagram, YouTube, threads, TikTok or just wrapp us a line on WhatsApp for all the latest updates. Got questions or ideas. Shoot us an email at info@sidecity.net or get in touch through our website. Please share this episode around and make sure you don't miss what's coming up next. Thanks for listening and we'll catch you in the next episode.